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Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry.

By: Contributor(s): Material type: TextPublication details: Indianápolis : Wiley, 2011.Edition: 3rdDescription: 847 p. ; 24 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9780470650936
Subject(s):
Contents:
Introduction. -- Chapter 1. What id data mining and why do it?. -- Chapter 2. Data mining applications in marketing and customer relationship management. -- Chapter 3. The data minig process. -- Chapter 4. Statistics 101. -- Chapter 5. Descriptions and prediction. -- Chapter 6. Data mining using classic staristical techniques. -- Chapter 7. Decision trees. -- Chapter 8. Artificial neural networks. -- Chapter 9. Nearest neighbor approaches. -- Chapter 10. Knoeing whwn the worry. -- Chapter 11. Genetic algorithms and swarm intelligence. -- Chapter 12. ell me something new . -- Chapter 13. Finding islands of similarity. -- Chapter 14. Alternative approaches to cluster detections. -- Chapter 15. Market basket analysis ans associations rules. -- Chapter 16. Link analisys. -- Chapter 17. Data warehousing. -- Chapter 18. Buildind customer signatures. -- Chapter 19. Derived variables. -- Chapter 20. Too much of a good thing?. -- Chapter 21. Listen carefully to what your customers say.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Libros Biblioteca "Manuel Belgrano" FRRo-UTN 004.6 L674 (Browse shelf(Opens below)) Buen Estado 1 Available 31697

Introduction. -- Chapter 1. What id data mining and why do it?. -- Chapter 2. Data mining applications in marketing and customer relationship management. -- Chapter 3. The data minig process. -- Chapter 4. Statistics 101. -- Chapter 5. Descriptions and prediction. -- Chapter 6. Data mining using classic staristical techniques. -- Chapter 7. Decision trees. -- Chapter 8. Artificial neural networks. -- Chapter 9. Nearest neighbor approaches. -- Chapter 10. Knoeing whwn the worry. -- Chapter 11. Genetic algorithms and swarm intelligence. -- Chapter 12. ell me something new . -- Chapter 13. Finding islands of similarity. -- Chapter 14. Alternative approaches to cluster detections. -- Chapter 15. Market basket analysis ans associations rules. -- Chapter 16. Link analisys. -- Chapter 17. Data warehousing. -- Chapter 18. Buildind customer signatures. -- Chapter 19. Derived variables. -- Chapter 20. Too much of a good thing?. -- Chapter 21. Listen carefully to what your customers say.

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